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Reply.io integration

Sales engagement platform for contacts, campaigns, and outbound outreach workflows. Use Reply.io from Zoft voice agents, chat agents, workflows and AI employees.

  1. Starts withA call, a chat message or a schedule
  2. ZoftAgent or workflow decides what happens next
  3. Then in Reply.ioCreate or Update Contact
  4. AndAdd Contact to Campaign
Illustrative flow built from Reply.io’s real triggers and actions.

Zoft + Reply.io

What Zoft can do with Reply.io.

  • 01Voice agentsA phone agent can use Reply.io actions such as Create or Update Contact and Add Contact to Campaign during the call, then hand off to a person when it should.
  • 02Chat agentsThe same agent on web chat, WhatsApp or SMS can look up and update Reply.io while it talks to the customer.
  • 03WorkflowsUse Reply.io as a step on the workflow canvas, alongside the other apps in your stack.
  • 04AI employeesAn AI employee can find and use Reply.io actions on its own, and ask for your approval before it sends or changes anything important.

Actions 10

Things Zoft can do in Reply.io.

  • Get ContactLook up a contact in Reply.io by their email address and retrieve their details.
  • Mark Contact as RepliedRecord that a contact has replied to your outreach. This stops further follow-up emails to that contact across all active campaigns.
  • Mark Contact as FinishedMark a contact as finished so they no longer receive emails in any campaign. Use this when you have completed all outreach to that contact.
  • Delete ContactPermanently delete a contact from Reply.io by their email address. This cannot be undone.
  • Custom API CallMake a custom API call to a specific endpoint
  • Push Contact to CampaignEnrol an existing contact in a campaign so they start receiving outreach emails. Enable "Force Push" to move the contact even if they are already active in another campaign.
  • Remove Contact from CampaignStop a contact from receiving further emails in a specific campaign. The contact's record is kept in Reply.io.
  • Create or Update ContactAdd a new contact to Reply.io, or update their details if a contact with that email already exists.
  • Remove Contact from All CampaignsRemove a contact from every campaign they are enrolled in. No further emails will be sent to them. Their contact record is kept in Reply.io.
  • Add Contact to CampaignCreate a new contact (or update an existing one) and immediately enrol them in a campaign so they start receiving outreach emails.

Setup

Connect Reply.io in three steps.

  1. 01ConnectChoose Reply.io in Connections and paste an API key from your Reply.io account.
  2. 02Put it to workAdd Reply.io as a workflow step, or let a voice agent, chat agent or AI employee use it as a tool.
  3. 03Review every runAdd approvals where you want a person in the loop. Every run leaves a record you can check.
See all in Sales and CRM

FAQ

Reply.io on Zoft, answered.

What can Zoft do with Reply.io?

Zoft supports 10 actions for Reply.io. You can use them as workflow steps, and voice agents, chat agents and AI employees can call them as tools.

How do I connect Reply.io to Zoft?

Choose Reply.io in Connections and paste an API key from your Reply.io account.

Can a voice agent or chat agent use Reply.io?

Yes. Once Reply.io is connected, a voice agent or chat agent can use its actions during a conversation. Permissions control which actions each agent can use.

Can an AI employee work in Reply.io without supervision?

Only as far as you allow. AI employees ask for approval before sensitive steps, and every run leaves a record you can review.

Put Reply.io to work in your operation.