Fathom Analytics integration
Privacy-focused website analytics. Query your site traffic, manage sites and events, and generate custom reports. Use Fathom Analytics from Zoft voice agents, chat agents, workflows and AI employees.
- API key
- 6 actions
- Starts withA call, a chat message or a schedule
- ZoftAgent or workflow decides what happens next
- Then in Fathom Analytics
Create Event - AndGet Site
Zoft + Fathom Analytics
What Zoft can do with Fathom Analytics.
- 01Voice agentsA phone agent can use Fathom Analytics actions such as Create Event and Get Site during the call, then hand off to a person when it should.
- 02Chat agentsThe same agent on web chat, WhatsApp or SMS can look up and update Fathom Analytics while it talks to the customer.
- 03WorkflowsUse Fathom Analytics as a step on the workflow canvas, alongside the other apps in your stack.
- 04AI employeesAn AI employee can find and use Fathom Analytics actions on its own, and ask for your approval before it sends or changes anything important.
Actions 6
Things Zoft can do in Fathom Analytics.
- Get SiteRetrieve details for a specific site by its ID.
- List SitesReturn a list of all sites this API key has access to.
- List EventsList all custom events (goals) for a specific site.
- Create EventCreate a custom event (goal) for a specific site.
- Custom API CallMake a custom API call to a specific endpoint
- Get AggregationGenerate a custom analytics aggregation report. Supports flexible grouping, filtering, and date ranges.
Setup
Connect Fathom Analytics in three steps.
- 01ConnectChoose Fathom Analytics in Connections and paste an API key from your Fathom Analytics account.
- 02Put it to workAdd Fathom Analytics as a workflow step, or let a voice agent, chat agent or AI employee use it as a tool.
- 03Review every runAdd approvals where you want a person in the loop. Every run leaves a record you can check.
More marketing integrations.
See all in Marketing
Sign in with OAuthKlaviyoMarketing11 actions · 2 triggers
Sign in with OAuthMailchimpMarketing14 actions · 9 triggers
API keyBeehiivMarketing6 actions · 3 triggers
Account detailsBitlyMarketing6 actions · 1 trigger
Account detailsDrupalAnalytics and BI6 actions · 3 triggers
API keyDubMarketing6 actions · 2 triggers
FAQ
Fathom Analytics on Zoft, answered.
What can Zoft do with Fathom Analytics?
Zoft supports 6 actions for Fathom Analytics. You can use them as workflow steps, and voice agents, chat agents and AI employees can call them as tools.
How do I connect Fathom Analytics to Zoft?
Choose Fathom Analytics in Connections and paste an API key from your Fathom Analytics account.
Can a voice agent or chat agent use Fathom Analytics?
Yes. Once Fathom Analytics is connected, a voice agent or chat agent can use its actions during a conversation. Permissions control which actions each agent can use.
Can an AI employee work in Fathom Analytics without supervision?
Only as far as you allow. AI employees ask for approval before sensitive steps, and every run leaves a record you can review.